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Main Street Solution Center

Michigan Main Street (MMS)

Main Street Solution Center

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Michigan Main Street is committed to providing ongoing support and technical assistance to communities as they seek to revitalize and manage their traditional downtowns and commercial districts. As the creator of the Main Street Solution Center, our focus has been to create a comprehensive collection of best practices, tools, strategies, and examples tailored to meet the diverse needs of urban and rural districts with the challenges of downtown and commercial district preservation and economic development. We have organized the solution center into eight categories, with both aspiring and experienced downtown and district leaders in mind, to make finding the right solution to your challenge easy.

Questions on any particular document should be directed to Michigan Main Street Staff ([email protected]). If you don't find what you're looking for here, we encourage you to contact MMS Staff to talk further about your needs.

Getting Started

Follow these steps to start using the Main Street Solution Center today! 

  1. Watch our webinar for an overview of the Top 40 Downtown and District Management Best Practices (Slide Deck | Recording) 
  2. Download the Solution Center Catalog and familiarize yourself with the eight primary categories, which focus on different aspects of downtown and district revitalization and management
  3. Use the Solution Center Scorecard to evaluate your organization's performance, strengths, growth opportunities, and areas of need, and to identify the tools and resources that could provide inspiration and help take your organization to the next level
  4. Explore the Solution Center to find the tools and resources that match your organization's development priorities and apply the strategies, tools and ideas you discover to your own downtown or district 

View our easy to navigate guide to find the Pathway to Your Solution! Pathways Image.png

Business

WHY

Successful businesses are vital to a thriving district. 

KEY FOCUS AREAS 

Business Retention Strategies | Business Recruitment Strategies | Business Plan Competitions | Incentive Strategies | Rightsized Retail | Expansion Exploration | Retail Market Data | Succession Planning | New Business Start Up Package 

RESOURCES

Getting Oriented 

  • Economic Vitality Overview
  • Main Street America Economic Vitality Foundation Video and Tools
  • Business Development Toolkit

Getting Started 

  • Building and Business Inventory Tool
  • Guide to Hosting a Meeting for Business Owners
  • Main Street America Market Analysis for Community Transformation 

Business Retention

  • Business Development Incentives Guide
  • Introduction to Business Succession Planning
  • Introduction to Planning for Business Expansion

Business Recruitment 

  • Community Driven Business Recruitment (Slide Deck | Webinar Recording)
  • Ready to Recruit - Business Recruitment Library 

Business Startup Support

  • Guide to Supporting Entrepreneurs
  • Guide to Supporting Business Startups 
  • Small Business Journey Map
  • Main Street America Entrepreneurial Ecosystem Resource Center (Entrepreneurial Ecosystem Guide | Audit Tool | Small Business Survey | Small Business Focus Group | Stakeholder Focus Group | Lifecylce Evaluation | Organizational Matrix)
  • Investment Based Crowdfunding and Community Capital Resources 

Business Trends

  • Guide to Hosting a Business Pitch Competition 
  • Strategies to Support Micro Retail Opportunities
  • Small Scale Manufacturing and Maker Economy (Recast City Blog | Made in Place Guide | Webinar Recording)
  • Pop-up Primer - Guide to Hosting a Pop-up Shop
  • Store Design and Display Best Practices

Resources for Supporting Place-based Businesses

  • Michigan Small Business Development Center (Regional Contacts | Webinars | Resources)
  • Doing Good Business (Certified B Corporation and Good for Michigan)
  • Consumers Energy Small Business Insights Tool 
  • American Express Shop Small Program 
  • Michigan Buy Nearby Program 
  • Main Street America Main Street Online Small Business Tool
  • Grow with Google - Training to Grow Your Business or Career 
  • Empower Program by GoDaddy 
Real Estate

WHY

Investment in property development and building rehabilitation is the key to growing the value of place.

KEY FOCUS AREAS

Building Inventory | Available Property Listings | Property Owner Brainstorms | Vacancy Treatments | Building Rehabilitaiton | Property Redevelopment | Upper Floor Renovations

RESOURCES 

Getting Oriented 

  • Economic Vitality Overview 
  • Main Street America Economic Vitality Foundation Video and Tools
  • Economic Development Strategy Guide

Getting Started

  • Building and Business Inventory Tool
  • Introduction to Planning for Downtowns
  • Planning and Zoning for Downtowns (Slide Deck | Webinar)
  • Planning and Zoning Basics
  • Quick Sheet: Master Plan to Zoning to Development 
  • Guide to Working with Property Owners
  • Guide to Hosting a Meeting for Property Owners  

Real Estate 101

  • The Cost of an Empty Building 
  • Real Estate Development Webinar Series
    • Session 1: Main Street and Economic Development (Slide Deck | Webinar)
    • Session 2: Turning Numbers into Opportunity (Slide Deck | Worksheet | Webinar)
    • Session 3: Getting Your Act Together Before You Market (Slide Deck | Worksheet| Webinar)
    • Session 4: Property Marketing 101 (Slide Deck | Worksheet| Webinar)
  • MEDC Developer Toolkit
  • Real Estate Development Bootcamp - CEDAM 

Building Improvement and Rehabilitation 

  • Owners Guide to Building Façades
  • Guide to Building Improvement Incentives 

Property Development 

  • Strategies for Filling Vacancies
  • Guide to Downtown Housing 
  • Guide to Local Economic Development Incentive Policies 
  • Guide to Redevelopment Ready Sites
  • Request for Proposal/Request for Qualification Overview
  • Guide to Issuing a Developer RFQ
  • Zoning Reform Toolkit - Tools to Expand Housing Choice and Supply

Real Estate Support

  • State Land Bank Authority 
  • Historic Preservation Tax Credits
  • MEDC Incentive Programs
Events

WHY 

A well designed event strategy creates vibrancy, builds brand equity, and proves market viability.

KEY FOCUS AREAS

Small, Reoccurring Habit Forming Events | Extended Hours Events | Streamlined Festivals | Micro-celebrations

RESOURCES 

Getting Started

  • Promotion Overview 
  • Main Street America Promotion Foundation Video and Tools

Strategy

  • Guide to Planning Strategic Events
  • Best Practices for Retail Events
  • Planning and Promoting Extended Hours 

Funding 

  • Guide to Single-Ask Sponsorship Campaigns

Evaluation

  • Guide to Event Evaluation 
  • Event Evaluation Tool 
Marketing

WHY 

Telling your story and building your brand is essential to district success.

KEY FOCUS AREAS 

Storytelling | Social Media Spotlights | Faces of Places Spotlight | Image Building | Promotion and Advertising Strategies

RESOURCES

Getting Oriented 

  • Promotion Overview
  • Main Street America Promotion Foundation Video and Tools

Getting Started

  • Asset Mapping (Guide | Template)

Building an Image

  • Community Storytelling Toolkit
  • Organization and Destination Marketing 101
  • Designing a Marketing Plan
  • A Look Inside a Branding Guide
  • Guide for Social Media
  • Guide for Websites

Advocating for Downtown 

  • Arranging a Site Visit with Elected Officials
  • Advocacy for Main Street Leaders 
  • Tips for Inviting Legislators for Visits - Michigan Downtown Association 

Destination Marketing

  • Best Practices for Downtown and District Directories
  • Creating Downtown and District Itineraries 
  • Guide to Promoting Tourism via Travel Michigan and michigan.org (Explore these specific resources for instructions on how to post your tourism-related amenities: Community Resources for Tourism | Events Worksheet | Small Business/Property Worksheet)
Preservation

WHY

Our buildings are our character. They make us who we are. We must restore and protect our authenticity and uniqueness.

KEY FOCUS AREAS 

Facade and Building Improvement Grants | Community Master Plans and Ordinances | Component Grants | Roof and Building Stabilization | Historic Preservation Standards | Property Owner Education | Historic Designation 

RESOURCES

Getting Oriented

  • Design Overview 
  • Main Street America Design Foundation Video and Tools
  • Historic Preservation 101 
    • What is Historic Preservation (Slide Deck | Webinar)
    • Storefront Design (Slide Deck | Webinar)
    • How to Encourage Catalytic Revitalization (Slide Deck | Webinar)

Guidelines

  • Main Street America Design Guide
  • Standards for Historic Building Rehabilitation - Secretary of Interior's Standards for the Treatment of Historic Properties 
  • Preserving, Rehabilitating, and Restoring Components of Historic Buildings - National Park Service Preservation Briefs  
  • Guide to Creating Design Guidelines 

Historic Designation

  • Downtown and District Historic Designation Overview 
  • Historic Resource Survey Program
  • Local Historic Districts 
  • National Register of Historic Places 

Preservation Support

  • State Historic Preservation Office 
  • Michigan Historic Preservation Network 
  • Certified Local Government Program 
Place

WHY 

Placemaking binds people to place. That connection drives investment.

KEY FOCUS AREAS 

Parklets | Banners | Wayfinding Systems | Streetscapes | Parking Systems & Awareness | Public Art

RESOURCES 

Getting Oriented 

  • Design Overview 
  • Main Street America Design Foundation Video and Tools

Getting Started

  • Main Street America Design Guide
  • Vibrant Blocks for Businesses - A Main Street Design Guide for More Beautiful Commercial Districts
  • Guide to Cleanup and Maintenance 

Placemaking 

  • AARP How to Create a Livable Community 
  • AARP Pop-up Placemaking Toolkit
  • Better Block Project (Placemaking Manual | Website)
  • Project for Public Spaces - What is Placemaking?
  • Plans and Strategies for Public Art
  • Tactical Urbanism (Guides | Webinar)
  • Enabling Better Places - User's Guide to Zoning Reform
  • Nature Based Placemaking
  • Winter Placemaking Strategies (Guide | Webinar)

Sustainability 

  • Community Resiliency Toolkit 
  • Michigan State University Sustainable Built Environment Initiative

Tourism

  • MSU Extension - First Impressions: Assessing Your Community for Tourism 
  • Planning for Tourism - Michigan Association of Planning
  • Guide to promoting tourism via Travel Michigan and michigan.org (Explore these specific resources for instructions on how to post your tourism-related amenities: Community Resources for Tourism | Events Worksheet | Small Business/Property Worksheet)

Transportation 

  • Streets as Places a People-First Transportation Toolkit
  • Trail Town Guide

Grant Programs/Funding

  • MEDC Public Spaces Community Places 
  • Michigan Arts and Culture Council 
Capacity

WHY 

A strong, sustainable organization is one that understands and communicates its value to the community.

KEY FOCUS AREAS 

Single-ask sponsorship Campaigns | Investor Relations | Proactive Communication | Diversifying Revenue | Building Volunteer Support | Spotlighting Volunteers

RESOURCES

Getting Oriented 

  • Organization Overview
  • Main Street America Organization Foundation Video and Tools

Financial Capacity Building

  • A Beginner's Guide to Fundraising
  • Main Street Budget Worksheet 
  • Main Street Campaign Worksheet 
  • Main Street Communication Plan
  • Fund Development Toolkit
  • Fund Development Webinar Series
    • Board's Role in Fundraising (Slide Deck | Webinar)
    • Donor Acquisition (Slide Deck | Webinar)
    • Donor Retention (Slide Deck | Webinar)
    • Annual Giving Best Practices (Slide Deck| Webinar)
  • Grant Training Series
    • Part 1: Grants 101 (Guide | Webinar)
    • Part 2: Finding Grants (Guide | Webinar)
    • Part 3: Proposal Development (Guide | Webinar)
    • Part 4: After the Grant Award (Guide | Webinar)

Volunteer Capacity Building 

  • Volunteer Toolkit 
  • Volunteer Management and Recruitment (Slide Deck | Webinar)
  • Value of Volunteer Time 
People

WHY

Grassroots economic development is people driven.

KEY FOCUS AREAS

Mobilizing Leaders and Volunteers | Single-serving Missions | Strategy Driven Focus| Respecting Human Capital | Celebrating Investments of Time | Measuring Impact | Telling Our Story

RESOURCES

Administration and Reporting

  • Tax Increment Financing Act - PA 57 of 2018
  • Downtown Development Authority Fact Sheets (MEDC | MML | MDA)
  • Michigan Downtown Association PA 57 Presentation
  • Overview of PA 57 in Six Easy Steps 
  • Michigan Downtown Association PA 57 Quick View Reporting Requirements 
  • Dept. of Treasury Tax Increment Financing Reporting Requirements
  • Main Street Data Resource Guide
  • Organization Critical Information Inventory Tool

Strategy Driven Focus

  • Defining a Mission and Vision
  • Main Street America Community Transformation Guide
  • Michigan Main Street Transformation Strategy Guidebook
  • Main Street America Community Engagement for Main Street Transformation
  • Main Street America Market Analysis for Community Transformation 
  • Main Street Four Points Overview (Organization | Design | Economic Vitality | Promotion)
  • Main Street Project Planning Worksheet 
  • Main Street Programming Alignment Worksheet 
  • Main Street Work Plan Template

Board Leadership

  • Main Street Board Training (Slide Deck | Recording)
  • Main Street Board Guidebook
  • Main Street Board Self-Assessment Tool (Part One | Part Two)
  • Board Member and Volunteer Profile 
  • Board Composition Matrix 
  • Main Street Approach Board Four Point Worksheet 
  • Meetings/Parliamentary Procedure
  • Open Meetings Act 
  • Freedom of Information Act 
  • Contents and Best Practices for Bylaws
  • Board Member Annual Committment Letter
  • Board and Committee Agendas

Committee Member

  • Main Street Committee Guide
  • Main Street Four Point 101 Training (Slide Deck | Recording)

Downtown/District Executive Director 

  • Main Street Executive Director Manual 
  • Main Street Executive Director Hiring Guide
  • Executive Director Job Description
  • Executive Director Evaluations 

Training and Education

  • Michigan Downtown Association Professional Downtown Management Certificate Program 
  • Main Street America Institute 
  • Michigan Downtown Association Downtown Management Training Series 
  • Michigan Downtown Association Podcast
  • Michigan Association of Planning On-Site and Build Your Own Workshops

Help us Make the Solution Center Better

Thank you for using the Main Street Solution Center.  Not seeing a resource that can help with a challenge or opportunity in your downtown or district?  Please provide feedback related to additional resources that are needed by using our feedback form.  

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