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Match on Main is a reimbursement grant program, provided by the Michigan Economic Development Corporation, that serves as a tool to support new or expanding place-based businesses by providing up to $25,000 in funding to support an eligible small business through an application submitted, administered, and managed by the local unit of government, downtown development authority, or other downtown management or community development organization where the business is located.
The MEDC finds value in supporting place-based businesses located in certified Redevelopment Ready Communities® and Michigan Main Street districts, given the local capacity that has been built to support new and existing small businesses through the technical assistance, training, and education communities gain by participating in these programs. The grant applicant –which is the local entity applying on behalf of the small business seeking grant support – must represent a community that is a certified Redevelopment Ready Community® or is a select or master level Michigan Main Street Community.
The focus of Match on Main is to support place-based businesses as they seek to launch and grow on main street. Small businesses are the cornerstone of what makes Michigan’s downtowns unique and authentic. This program aligns with the MEDC’s strategic focus areas, including the continued effort toward developing attractive places.
Match on Main strives to:
The Match on Main program provides grant funding to support an eligible small business desiring to launch or grow on main street by providing up to $25,000 in funding, reimbursed for eligible activities. The program is administered and managed by the local unit of government, downtown development authority, or other downtown management or community development organization who serves as the “eligible applicant”. The eligible applicant will select one eligible business, per application, located in their traditional downtown or other eligible business district to include for support – with a maximum of two applications submitted per funding round.
The MEDC will accept applications from select and master level Michigan Main Street communities and/or communities that are certified in the Redevelopment Ready Communities® program in conjunction with an eligible business. Please review Appendix F: Timeline for the funding round deadlines and important dates.
For more information, applicants are encouraged to contact their Michigan Main Street Director or Community Assistance Team Specialist.
Once the program is announced, this section will be updated with the following information:
You can watch the January 2022 Match on Main Webinar below or visit our YouTube channel here.
If you are looking for information regarding how to submit your Grant Disbursement Request for the FY '21 Spring Match on Main Funding Round, please reference the Grant Disbursement Request video below.
Ready to apply for Match on Main? Click the button to the right to go to our online application.